Moto's face-off with Nokia

Hi! Wrote this one for a job test ;-) But kind of liked it...

Hope u like it too...and have some insights into the global mobile handsets market...

Nokia, a clear market leader in the global mobile phone market is facing stiff opposition from its long time competitor Motorola. Motorola, which fames to be the first company ever to make mobile telephony possible, was under attack from the Finnish mobile giant even on its home turf i.e. USA.

But the scene is fast changing. Motorola has revitalized its product range and launched a fresh new branding strategy. The company is brimming with new energy and come out with good phones with flaunting names like razr, pebl and flip. And the good news is that these are available at competitive prices to the global consumers. This is a definitive edge that Motorola is playing over its rival Nokia.

Moreover, Nokia was able to capture the global mobile market largely due to its investments on newer technologies like GSM. Motorola was happy making CDMA handsets that is the ruling technology in its country, USA. Nokia even dented into this market with flashy CDMA handsets. Motorola learnt a hard lesson as it saw its market share dwindling even in its dominion. Now, Motorola is beating Nokia on its own game. Not only has Motorola strengthened its CDMA range, its core strength, they have invested in and developed a modernistic array of GSM handsets.

Motorola has become a major player in the booming Chinese mobile handset market. Furthermore, Motorola is gradually eating up the market pie of the Indian mobile handset market where Nokia, not a long ago was ruling the roost with a more than 80% market share.

The key driver behind Motorola’s turnaround was a strong management determination which translated into a new branding strategy. The major issue facing Motorola was recognition. In all leading developing markets, Nokia and mobile handsets had almost become synonymous. The intention was now to create new products and build brands. Motorola hired world major, Ogilvy and Mather to take on the reins of building this strong awareness across the markets where Motorola was engaged in.

The endeavors have started paying off and Motorola is evidently giving sleepless nights to the top brass of the Finnish mobile handset major. If the direction and extent of this branding and marketing strategy by Motorola holds steam, we will soon see Motorola replacing Nokia at the numero uno slot.